The amount of friendships you have usually peaks when you’re about 25. But then, between career and romantic relationships, friendships start to move to the periphery. But research tells us that friendships are incredibly important, not just for your social life, but for your physical health, too. So, here’s one way to keep your friendships (and your health) going strong.

Loneliness is no fun. But unfortunately, it’s estimated that close to 43 million Americans experience chronic loneliness. And according to Andrea Bonior, author of “The Friendship Fix, “loneliness is a killer.”

But how can we combat loneliness even when our lives fill up with work and family commitments?

Even though we’re all pretty busy, Dr. Bonior suggests rethinking and assessing your own level of busy-ness. Because even though we all have  busy lives, we also have time in between work and family. And it’s worth asking if this is time well spent.

For example, if you have time to watch another episode of your favorite TV series, you also have time to shoot someone a thoughtful message, or to even give your friend a call. Because even if it’s not feasible to physically meet with your friends, due to schedules or distance, technology makes it possible to connect. We just have to choose to make this effort.

A simple, yet personal message can keep the connection going strong even if you’re both busy. It’s an easy but meaningful way to check in, wish someone luck, or offer empathy. These little efforts go a long way in keeping your friendships alive even if you’re busy.