The world is a busy, distracted place, and sometimes it’s hard to give people your full attention. Maybe it’s your cellphone notifications going off. Maybe it’s the people walking past you. More often than not, it’s your busy mind thinking about everything else but the conversation you’re actually having. It happens to all of us. But not giving people your full attention affects the quality of your relationship – and not in a good way. 

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Noise. It has a negative connotation, doesn’t it? But researchers are slowly changing that. In fact, they’re finding that noise, rather than silence, is golden. Studies show that noise can actually be a powerful catalyst for creativity. But not all noise is equal. Some types of noise are downright distracting and others are ideal for creative tasks. So, what is the noisy sweet spot we should all be listening to?

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