Whether you follow the Kardashians or not, one thing’s for sure. They have lots of influence. And with just one tweet on Wednesday, the youngest of the Kardashian clan, Kylie Jenner, single-handedly sent Snapchat shares plummeting. But what on earth did she say that affected Snapchat market value?
People casually refer to being “addicted” to their smartphones, or to a specific social media platform. But the scary truth is that smartphone notifications trigger something very powerful in the brain, and it can be quite difficult to resist it. In fact, smartphones use psychological tricks that you might want to know about.